The Body Shop and Launch Housing: women’s homelessness
Anyone can become homeless. It’s a sad reality of the world we live in, and a sad truth for almost 120,000 Australians on any given night.
For women, domestic and family violence is the biggest driver of homelessness.
Which is why The Body Shop and Launch Housing are joining forces this Christmas. We want to show that these women are just like you or I. They are your mother, your sister, your daughter, colleague or best friend. Together with The Body Shop, we want to help end homelessness once and for all. Download The Body Shop conversation cards to help spark social change.
To help us, rising singer-songwriter Siala Robson has produced a cover of Crystal Waters’ iconic 90s anthem ‘Gypsy Woman (She’s Homeless)’ for the launch of the campaign. The song tells the humbling story of a real woman who became homeless after losing her job. Thorough it’s iconic line “she’s just like you and me, but she’s homeless” it aims to encapsulates how homelessness can happen to anyone.
Siala first rose to fame on The Voice Australia in 2020, when she was living in a women’s shelter with her mum and five siblings, after escaping domestic and family violence.
According to Siala: “I’ve felt the stigmas that comes from being homeless, I know what it’s like if you’re struggling. Homelessness doesn’t discriminate; she could be your friend, sister, mother, daughter, so we’ve got to come together to help end homelessness”.
With every purchase this Christmas, The Body Shop is supporting Launch Housing in providing homes for women experiencing homelessness as a result of domestic and family violence.
This will help women and children by providing immediate financial assistance to access and keep housing.
This festive season, everyone can play their part to help give women a safe home to call their own.
Join us. Purchase your Christmas gifts through The Body Shop this year!
* From October 26th to December 25th 2020, The Body Shop will be donating $0.03 from every purchase to Launch Housing, to a maximum of $35,000, coming together to act against homelessness, domestic violence and gender inequality.